A simple step-by-step guide to SEO for financial services
SEO for financial services is a vital digital marketing approach for the finance sector. It aims to help potential clients discover their websites through organic search engine results pages. By employing targeted SEO strategies, financial institutions boost organic website traffic and engage potential clients through relevant search queries.
The financial services industry is becoming increasingly competitive, so it’s equally crucial for your firm to bring in more growth. What’s more, ensuring that your website pops up at the top of search results for your services online is essential.
Throughout this guide, we discuss how to improve your SEO in the fast-paced digital world. In addition, provide you with advanced features and principles to consider.
What you can expect to learn from this guide:
Are you ready to improve your SEO knowledge for your firm? Let’s explore it further and enhance your understanding of search engine optimisation.
What is SEO for financial services?
What is SEO for financial services? In order to answer that question, we need to understand what a search engine is. A search engine, such as Google or Bing, answers users’ queries online. With this in mind, let’s say you have a website offering financial services.
A search engine, such as Google or Bing, answers users’ queries online. With this in mind, let’s say you have a financial services website. When prospects seek guidance on how to manage their finances, they will use a search engine to find what they need.
To rank successfully online, you must:
- Provide valuable organic search content
- Ensure your website is healthy and secure
- Earn valuable backlinks from high-authority sites
What are the SEO challenges within financial services?
The financial services industry faces unique SEO challenges. In light of this, we cover these in detail.
Highly competitive landscape
It’s getting more challenging to stand out in the sector due to the increasing growth in other financial services companies. With the influx of new players entering the market, it’s increasingly more work to boost organic visibility. As such, your content must that satisfies the needs of a well-defined target audience.
Relying on financial services SEO for lead generation
Another issue is the rising need for SEO as a source of high-quality leads. The demand for more clients is causing more players in the industry to turn to SEO for lead generation. As a result, financial institutions must put in extra effort to rank highly and capture the attention of prospective clients.
Technical topics
Financial services are technical topics that require a deep understanding of the subject matter. For example, deciding how to invest your savings or which is the appropriate solution can be overwhelming.
Therefore, financial services content must go beyond superficial filler to provide viable solutions for clients’ complex problems. For providers to succeed, they must be able to explain complex concepts in digestible terms to their prospects.
Key takeaways
- Fierce competition
- Strong need for SEO to generate leads
- Complex subject matters
Here are some of the key benefits of SEO for financial services
Increase your brand awareness
Repeated brand exposure for relevant searches will positively increase brand awareness and trust. The key is to provide high-quality content on your website that addresses your audience’s pain points and offers straightforward solutions. As such, you can establish trust and confidence in your financial services company by tailoring your content to your audience’s needs.
Better user experience
Optimising your website for search engines enhances the user experience. A user-friendly website is undoubtedly vital to attracting and retaining visitors.
Hence, your website should be:
- Easy to navigate
- Have concise and relevant information
- Function well across all devices – including phones and computers
Enhance your website’s organic traffic
By utilising SEO tactics to enhance your website, it will appear at the top of search engine results when people seek your related services. As a result, more individuals will become aware of your offerings and visit your website. Gradually, this will lead to an increase in organic traffic.
Cost-effective
SEO is an affordable way to bring more people to your website, focusing on people already looking for what you offer.
Key takeaways
- Increase brand awareness
- Provide a better user experience
- Enhance organic website traffic
- Budget-friendly
SEO strategies for the financial services sector
Are you ready to take your SEO to the next level and attract more leads? In fact, there are many strategies you can use to improve your financial services SEO. For that reason, we have compiled a list of powerful SEO best practices to help you optimise your online presence.
Optimise your site’s SEO
Optimising SEO is crucial for driving organic traffic to your website.
The optimisation involves using the following:
- Relevant keywords
- Creating high-quality content
- Enhancing your website’s usability
- Improving your website design
As a result, your website will rank higher in organic search results, attract more visitors, and potentially convert them into clients.
Conduct keyword research
To get more people to visit your website, you need to find the keywords they use when seeking financial help. With keyword research tools, you might find people searching for “Money planning help” or “Wealth Management near me.”
To improve your website and include these keywords words, you can:
- Use these phrases in your website’s big titles and descriptions
- Create content related to your keywords to capture search traffic
- Use these words in your social media posts and online ads to attract more people
Perform a competitor analysis
Competitor analysis is like playing a game. To begin with, your goal is to figure out who are your competitors and what are their strengths and weaknesses. What’s more, understanding this helps you develop better strategies to win the game. Following this, studying your competitors allows you to learn new things and improve your brand.
Financial services SEO campaigns
An SEO campaign is an ongoing marketing strategy to make your website appear higher on search engine result pages. What’s more, the aim is to make your website more visible, drive organic traffic, and increase revenue.
Key components of an effective SEO campaign:
- Keyword research and optimisation
- On-page optimisation
- Content creation and optimisation
- Link building
- Analytics and Reporting
- SEO audits
Link building
Link building is an SEO technique for your firm to create backlinks from other websites to your own.
It would be best if you focused on the following:
- Guest blogging
- Directory submissions
- Social media
As a result, these outreach methods will help you obtain high-quality links to drive more organic traffic to your website and boost your online presence.
Mobile optimisation
Mobile optimisation is an essential SEO technique for your firm. In addition, by making your website mobile-friendly, you can ensure it is easily accessible and navigable on any device.
It would be best if you also considered the following:
- First, how different types of devices and browsers can affect your website’s performance
- Second, use responsive web design
- Lastly, improve page loading speeds on mobile devices
Technical SEO
Technical SEO is a way of ensuring your website works so people can find it more easily. In fact, it’s like giving your website a health check to ensure it looks good and works how it should.
It involves things having:
- Fast page load speed
- Properly formed code
- Relevant words to what people are searching for
Key takeaways
- Optimise your website SEO
- keyword research
- Competitor audit
- Create SEO campaigns
- Internal and outbound linking
- Mobile-friendly website structure
- Technical SEO
How to optimise your local SEO for financial services
Users often search for a local financial services company when seeking information or making decisions. Of course, paying attention to your local SEO and identifying location-specific keywords is essential.
Because of this, if you have operations in multiple cities, you should create individual Google My Business pages for each office.
Make sure you:
- Structure your firm’s information in a way that is clear and easy to understand
- Ensure contact details such as phone numbers, email addresses, and website URLs are prominently displayed
- Invite clients to leave reviews to help raise your ratings and improve client loyalty
Financial services SEO KPIs to track
To determine the effectiveness of your financial services SEO marketing strategy, you must monitor the following key performance indicators (KPIs):
- SEO ranking (per page): Check where your pages position for relevant organic search terms identified through keyword research
- Impressions: Keep track of how often your pages are visible to users searching for related terms
- Organic traffic: Measure the number of visitors who reach your site through organic search engines
- Engagement metrics: Analyse factors such as time spent on a page, pages viewed per session, and bounce rate (the percentage of visitors who leave your site after viewing only one page)
- Conversions from organic traffic: Monitor both hard conversions (such as the acquisition of your services or products) and soft conversions (such as newsletter subscriptions or video views)
How Goldmine Media can help your SEO for financial services
We are a financial SEO agency with over 20 years of experience. That being said, Goldmine Media is an expert in helping firms improve their financial services SEO. As a result, we will produce a plan to help your website be seen more and get more visits.
Our services include:
When you work with us, your website will appear higher in search results, and more people will visit it. This will make prospects interested and likely to use your services.
