Case Studies.

Fairstone Group

Wealth Leaders Case Study

Company insight

Fairstone Group delivers intelligent wealth management solutions. Founded in 2008, they operate from over 40 locations nationwide and are the number one rated wealth management house on Trustpilot.

One of the UK’s largest Chartered financial planning firms, Fairstone Group offer independent financial advice, financial management, private wealth, corporate and mortgage solutions, and estate planning services.

The company engages advisory services by combining market knowledge, specialist expertise and modern technology, enabling clients across both retail and corporate sectors to receive a cost-effective service.

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Goldmine Media were commissioned to create a bi-monthly custom members publication titled ‘Wealth Leaders’ for the owners and business leaders of firms within the group. The brief was to write, design and publish a magazine to help achieve Fairstone Group’s growth goals and to add value to key leadership members. Both a digital and physical format were commissioned, with the goal of providing editorial that was informative and inspirational for leaders of the groups nationwide firms. The editorial content had to cover a range of topics from professional development, leadership, marketing and business growth support, in addition to succession planning. Regular articles also needed to cover themes around financial services industry trends, recruitment, retention and the motivation of staff.
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Fairstone Group’s development of their leaders is not just about increasing what they know, but transforming what they do and the culture in which they work. The development team work alongside leaders to create a unique programme which targets each firms specific objectives and goals. Every intervention is designed to offer highly pragmatic solutions and the ‘Wealth Leaders’ members publication is a key vehicle to communicate this.

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